San Francisco’s Kindergarten to College program (K2C) automatically opens a savings account seeded with $50 in public funds for every child entering kindergarten in SF’s public schools, putting students on a path to college from their first day of school.

We created this video to showcase the first cohort of students that went through the K2C program and now, as graduating seniors, can use the funds they've saved up for college expenses.

Our Role: Creative Development, Pre-Production, Production, Post-Production