San Francisco’s Kindergarten to College program (K2C) is the first universal Child Savings Account program in the country. Founded in 2011 by Mayor Gavin Newsom (now Governor) and Treasurer José Cisneros, K2C automatically opens a savings account seeded with $50 in public funds for every child entering kindergarten in SF’s public schools, putting students on a path to college from their first day of school.

Our Role: Creative Development, Pre-Production, Production, Post-Production