Jesse is a "semi-small town guy" who, with the help of his employer, Blue Shield of California, was inspired to live a healthier life. On his journey, Jesse has lost about 85 pounds, as well as trained and competed in multiple Iron Man races.

Slow Clap worked with the BSC team to identify the most important story elements, including Jesse's physical training routine, and healthy meal plans available at BSC cafeterias. We travelled to Placerville, California to capture Jesse at his home, and talk about what inspired him on his journey to weight loss and a healthy lifestyle.

Our Role: Creative Development, Pre-Production, Production, Post-Production