Background
In 2022, Glide, a no-code app-building platform, partnered with Slow Clap to help create a customer testimonial video to tell the story of their collaboration with the PGA, the largest nonprofit professional golfing organization in the country.
The Ryder Cup tournament is a biennial golf tournament for European and American golfers to compete. The grandstands that spectators view per hole use a first come first serve system. The spectators are allowed to leave for 30 minutes to use the restroom and refill snacks and drinks. The Ryder Cup staff have to painstakingly write down ticket information along with in and out times to ensure no one accidentally gets their spot forfeit before their time runs out. This was a very manual and outdated process using pen and paper.
PGA used Glide to create a seat saver app based on their previous handwritten process. This allows staff to easily scan patrons in and out quickly. Now people can enjoy more of the tournament.
“Glide partners with Slow Clap to tell high-end, niche stories to help them ramp up their growth potential and to show their potential clients that their solutions can fit into large enterprises and help solve real-world, major business problems.”
– Daniel Lichtenberg, Creative Director at Slow Clap
Recreation of the new, faster check-in process the Ryder Cup used thanks to Glide’s app.
Challenge
This wasn’t our first rodeo with Glide, but this one did offer its own unique challenges for Slow Clap to overcome.
By the time Glide wanted to make this video, the Ryder Cup had already ended! So the initial and most obvious approach was already off the table, since we couldn’t have a production team at the tournament to film the check-in/check-out process in real time.
So, we were left with a big question that we had to answer before going into production: How were we going to tell this story without being able to be on the ground while it was happening?
Execution
Behind the scenes: Setting up the Glide app seat saver scan recreated at the Slow Clap studio.
Slow Clap worked closely with Glide while setting up product shots of the back-end editing process for the app to nail down its visual style. We also had to make props since we didn’t have access to the tickets that were used on-site for the Ryder Cup. We invested in a roll of turf so that we could stage checking people in and out at the tournament.
Once we had the product shots in the bag, we sent a camera crew out to film a couple of folks at the PGA office. Their on-camera interviews and b-roll lay the groundwork for the story.
Everything was shaping up well, but we had one final issue. We didn’t have any visuals of the actual Ryder Cup. We initially tried to use generic stock footage, but that didn’t elevate the visuals and came off looking well…generic. PGA licensed us a library of shots that we got to pick and choose from, so we were able to find the shots that best fit our video. This helped us sell our reenactment shots of the app in action.
“Without the broadcast footage given to us by the PGA, we wouldn’t have been able to visualize the hustle of the grandstands and the lines of people that form that need to be checked out.”
– Alexander Flores, Editor, Slow Clap Productions
Behind the scenes: Daniel Lichtenberg setting up the camera for laptop shots of the Glide App.
Result
The final product was a two-and-a-half-minute-long testimonial video that conveyed the PGA’s customer story with Glide for the Ryder Cup golf tournament. With the reenactment shots and original b-roll mixed in, could you tell that our team didn’t step foot at the Ryder’s Cup?
“We send the PGA video to our high-touch clients, who may be a bit skeptical that we can handle a large corporation. It sets them at ease, and that’s super valuable to us.”
– Jack Vaughan, Senior Video Producer, Glide
Reach out to Slow Clap for your next customer testimonial video.
Further Reading
https://www.glideapps.com/customers/pga
https://www.glideapps.com/customers/sarin-energy
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