Capital One Money2020 Keynote


Capital One was launching a new dashboard product at the financial industry’s biggest annual conference, Money2020, in 2015. They wanted a video to lead into their announcement that would contrast with what the other financial companies were screening. Something that didn’t even mention an innovative new product or technology. Something that reminded everyone what really matters: their customers. And, in this case, Capital One’s Spark Small Business division wanted everyone to know that all small business owners have the same set of frustrations.

Slow Clap worked with Capital One to develop this documentary-style branded video, weaving the business owners’ stories together to connect the dots about their common challenges.